USA WEIGHTLIFTING ANNOUNCES KINDA FIT KINDA FAT AS OFFICIAL BODY POSITIVITY SPONSOR
by USA Weightlifting
USA Weightlifting is proud to announce that Kinda Fit Kinda Fat, LLC. is the Official Body Diversity Sponsor of USA
Kinda Fit Kinda Fat firmly believes that every “body” is worthy of being valued, respected, and deserving of equal
opportunities and representation. Their core mission is to advocate that one’s worth is immeasurably more than just skin
deep. Bodies from all walks of life, types, shapes, colors, and abilities should be celebrated.
Through working with local small businesses, strength gyms, restaurants, sports teams, community members, and other
organizations, Kinda Fit Kinda Fat continually sparks conversation and explores action for body diversity. Although there
has been significant development towards a more diverse world in the last few years, they are committed to striving for
continued progress by pushing the boundaries individually, as a community, as a team, and as a brand.
As a company, they eagerly face endless challenges when it comes to body diversity and its correlation with size
inclusivity. From working to provide and develop size inclusive apparel in an industry where larger sizes are neglected,
up-charged, and in many instances, nonexistent, to initiating uncomfortable conversations concerning relationships with
food, body diversity, stigmas with mental health, and facing the very controversial views of the immense societal
pressures and influences on body image ideals.
Kinda Fit Kinda Fat is continually pushing to be at the forefront of the fitness industry, working to create an inclusive
community where you can be and SHOULD be proud of your body, no matter what stage of the fitness journey you are on.
They believe that no matter who you are, you deserve to feel welcome in the fitness industry. Fitness comes in
multifaceted forms, sports, journeys, and body types. Everyone deserves to take up space because this journey
transcends beyond just physical attributes alone. As much as society may say otherwise, how you look does not
determine your worth or place in your story. Everyone’s goals are different, and Kinda Fit Kinda Fat aims to show others
the importance of being present and proud of yourself along every stage of your personal journey.
With aligning missions, USAW couldn’t be more excited to partner with Kinda Fit Kinda Fat in tandem with this endeavor
to create a more body-diverse community. We have made it a priority to make our sport available to “Anyone, Anywhere”,
encouraging our community to embrace anyone with a passion for the barbell. We provide various Diversity, Equity, &
Inclusion (DE&I) programs, working to ensure that the sport of weightlifting can truly be practiced by anyone regardless of
their socioeconomic status, ethnicity, race, religion, abilities, sexual orientation, gender or size.
Together, we aim to continually strive to create and grow communities that foster safe and welcoming spaces that truly are
for “Anyone, Anywhere.” With this partnership, we hope to increase awareness, support, advocate, and empower for body
diversity to be recognized, valued, and respected all around the world for future generations to come.
To learn more about Kinda Fit Kinda Fat, visit kindafitkindafat.com.
About USA Weightlifting
USA Weightlifting, a member of the United States Olympic & Paralympic Committee (USOPC) and the International Weightlifting Federation (IWF), is the national governing body for the Olympic sport of weightlifting in the United States. USA Weightlifting’s mission is to enable U.S. athletes to achieve sustained competitive excellence in Olympic competition and to promote and grow the sport of weightlifting in the United States. For more information, visit USAWeightlifting.org.